DATALaYeR TRACKER

Clarity, Control, and Confidence in Your Tracking

Modern websites are overloaded with pixels, scripts, and consent banners. Tracking stacks get messy, dataLayers go stale, and marketing teams end up flying blind. Advanced DataLayer Tracker (ADT) was built to change that.

Built for Marketers, Developers, and Analysts

Marketers

Get cleaner conversions, easier campaign attribution, and exports that drop straight into GTM.

Developers

Stop firefighting custom hacks, thanks to a consent-aware, WooCommerce-ready dataLayer that just works.

Analyst

Finally trust the numbers — intent signals, ecommerce events, and metadata all flow through one reliable layer.

What Makes ADT Different?

Consent-First

Works out of the box with CookieYes, OneTrust, Cookiebot, and Google Consent Mode. No more guessing.

Full Ecommerce Coverage

From view_item to purchase, ADT enriches every WooCommerce event with product IDs, names, variants, brands, categories, transaction IDs, and cart totals.

Engagement & Intent Signals

Beyond clicks: track scroll depth, active time, focus/blur, hover intent, last engaged section, video milestones, and more.

Multi-Pixel Ready

Wire Google Ads, Meta, TikTok, Pinterest, LinkedIn, and X/Twitter — all through one unified pixel manager.

One-Click GTM Export

Generate a full container (tags, triggers, variables) based on your active features. Download JSON, TXT, or CSV with a click.

Debug & QA Tools

Built-in overlay shows events in real time, highlights intent stage, and validates CMP + pixel readiness.

From Chaos to Clarity

With ADT, you stop fighting with broken tracking setups and start building on clean, actionable, intent-aware data. It’s not just a plugin — it’s your foundation for accurate analytics, compliant marketing, and faster implementations.

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Clarity, Control, and Confidence in Your Tracking

The screenshots below walk you through every corner of the Advanced DataLayer Tracker control panel. Each section has been designed for clarity, flexibility, and power—so you can fine-tune your tracking setup without touching a single line of code.

GTM EXPORTER

From Setup to Export in Just a Few Clicks

Discover how our Advanced DataLayer Tracker simplifies data management, enabling marketers and developers to achieve precise, compliant tracking with ease and confidence.

  • Real-Time Data Preview for Immediate Feedback
  • Consent-Aware Tracking Ensuring Privacy Compliance
  • Effortless Ecommerce Funnel Monitoring and Optimization
  • No Coding Required: Adjust Settings Directly in WordPress
Engagement Signals

See how visitors really interact, not just where they land.


The Engagement Signals panel transforms raw events into meaningful insight. Instead of counting pageviews, ADT captures time on page, active time, scroll depth, hover intent, and tab visibility — then enriches each with session context and intent scoring.

This lets you:

  • Separate visitors who skim from those who stay engaged.
  • Spot hesitation (scrolling back up) before a conversion is lost.
  • Understand when attention drops — and what sections hold it.
  • Build audiences based on depth of engagement, not just clicks.
Content Intelligence

Turn Content Into Clear Insights

See beyond clicks and pageviews. The Content Intelligence panel gives you real-time insight into how visitors actually consume your content. Track reading intent, scroll depth milestones, last section viewed, and CTA exposures — all automatically enriched with word count, estimated reading time, and taxonomy context.

Instead of guessing which articles or landing pages work, you’ll know:

  • Which posts are skimmed vs. fully read.
  • Where attention drops off.
  • Which calls-to-action are truly seen (not just loaded).
  • How different content types perform against each other.
Metadata Tracking

Automatic Enrichment, Zero Extra Work

These metadata fields ensure that whether you’re analyzing engagement, optimizing funnels, or syncing pixels, you always have the complete context alongside the raw events. The screenshots in this section show how each field can be enabled or disabled with a simple toggle in the control panel.

  • Page Context – Titles, URLs, paths, slugs, templates, categories, and tags.
  • User Data – Logged-in state, role, and optional hashed IDs for privacy-safe user tracking.
  • Device Signals – Screen resolution, timezone offset, browser language, and site language.
  • Campaign & Source – UTM parameters, referrer, and Sourcebuster values (source, medium, campaign, term, content).
  • Consent Status – DataLayer flags for analytics consent, CMP detection, and consent-aware gating.
  • Ecommerce Metadata – Product IDs, names, variants, brands, categories, and transaction IDs flow cleanly with each event.
Integrations

Seamlessly connect with the tools you already use.

The Integrations panel brings all your platforms under one roof. From consent managers to ad pixels, every connection is handled natively — no fragile custom code, no guesswork.

  • Consent Platforms → Works with Cookiebot, OneTrust, CookieYes, and any IAB TCF v2.2–compliant CMP.
  • Analytics → Pre-wired for Google Tag Manager and GA4 with clean, deduped ecommerce events.
  • Advertising Pixels → Meta, TikTok, Pinterest, LinkedIn, Google Ads, and more — toggle on/off per platform.
  • Ecommerce → Deep WooCommerce integration with add-to-cart, remove-from-cart, checkout, and purchase tracking enriched with product metadata.
  • Forms → Compatible with Formidable, Gravity Forms, WPForms, Contact Form 7, and major SaaS form vendors.