About Us

Meet the Maker

I’m Whittfield Holmes, a website strategy consultant, developer, and creator of the Advanced DataLayer Tracker (ADT)—a powerful solution built to help marketers, analysts, and developers tame messy tracking setups and unlock cleaner, more actionable data.

Over the past decade I’ve worked with global brands and fast-moving teams to streamline their analytics, optimize user experiences, and ensure data isn’t just collected—but trusted and used to drive growth. With ADT, I’ve taken those lessons and packaged them into a tool that makes enterprise-grade tracking accessible to anyone who’s serious about measurement.

WH

My Mission

With over a decade of experience in web analytics, implementation strategy, and full-stack WordPress development, I’ve worked with global brands to design and deploy scalable tagging architectures, seamless consent integrations, and robust analytics ecosystems. My goal has always been the same: to turn complex data challenges into elegant, dependable solutions.

Contemporary businessman using a laptop while sitting, showcasing modern remote work lifestyle.

“I believe data should work for you, not against you. My mission is simple: To help teams unlock clean, consistent, and compliant analytics—so they can make better decisions, build smarter campaigns, and grow with confidence.“
Whittfield Holmes
CREATOR, Founder

Why I Built ADT

Marketers have been wrestling for years with duplicate events, unreliable ecommerce tracking, and consent chaos. I created Advanced DataLayer Tracker to solve those problems in a way that’s scalable, consent-aware, and easy to implement—without the need for endless custom code or maintenance nightmares.

Today, ADT powers clean, deduped data layers for businesses that demand accuracy and actionable insights. From startups to enterprise brands, users are able to see the full customer journey, export ready-to-import GTM containers, and build analytics they can trust.

Meet the Founder

Every great business needs trustworthy data — I founded ADT to put control back in your hands.

Whittfield Holmes

DEVELOPER | FOUNDER

Advanced DataLayer Tracker Features

Premium Features

Category	Features
Core Tracking	Page views with metadata (title, URL, type, categories, tags) User properties (login state, role, hashed IDs) Device details (resolution, timezone, language) Referrer & UTM enrichment UTM attribution integration
Engagement & Attention	Scroll depth (simple, custom, observer modes) Time on page & Active time Scroll back up detection Focus/blur events Last engaged section CTA exposure Reading intent Content stats (word count, read length) Content type & tag density Hover intent Video progress (YouTube, Vimeo, Wistia, HTML5)
E-commerce	Add to cart (all WooCommerce modes) Remove from cart (clicks, AJAX, fetch, DOM) Cart updates & thresholds (e.g. high value) View cart (deduped, all items) Begin checkout (once per session) Checkout progress (shipping, payment, review) Purchase (DOM & JSON order capture) Transaction IDs Item metadata: ID, name, brand, category, variant, price, quantity, currency, SKU, list context
Likely Intent & Visitor Stage	Likely intent classification (skimmer, shopper, purchaser, etc.) Intent Score (0–100, engagement + ecommerce weighted) Session profiling (visits, engagement, CTAs, forms, videos) Sticky stage persistence Cross-tab sync Stage reset events
Consent & Compliance	CMP detection: CookieYes (Free and paid), Cookiebot, OneTrust Google Consent Mode v2 support IAB TCF v2.2 compliance “Track if no CMP” fallback dataLayerBlocked flag Consent events pushed to dataLayer
Pixels & Ads	Unified Pixel Manager Google Ads, Meta, TikTok, LinkedIn, Pinterest, X (Twitter) Dual Pixel Mode Pixel readiness detection JSON event-to-pixel mapping Per-platform toggle & selective wiring
Form Tracking	Field start & completion events Form submission events Built-in support for Gravity Forms, CF7, WPForms, Elementor, HubSpot, Marketo Debug overlay shows which forms are detected.
GTM Exporter	One-click GTM JSON export Auto-built triggers, tags, variables JSON preview, clipboard copy, TXT/CSV/JSON download Export history tracking & viewer Export summary with event breakdown Premium enrichments (product metadata, hashed IDs, advanced triggers)
Debugging & QA	Debug Overlay (draggable, dockable, admin-only) Event feed with collapsible payloads Copy-to-clipboard Pixel readiness indicators Intent panel (score, stage, signals) Checkout visualization Event simulator (form, CTA, ecommerce) Toast notifications Console log modes (Off, Minimal, Full) CMP detection notice in WP Admin Soft warnings (duplicates, missing hash, no CMP)
Architecture & Extensibility	SPA/virtual page support Event deduplication utilities Premium gating Safe JSON utilities UTM enrichment into GA4 user_properties Debug Mode (shows console messages in console) Debug-safe fallbacks (retry logic, throttling)