| Core Tracking |
- Page views with metadata (title, URL, type, categories, tags)
- User properties (login state, role, hashed IDs)
- Device details (resolution, timezone, language)
- Referrer & UTM enrichment
- UTM attribution integration
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| Engagement & Attention |
- Scroll depth (simple, custom, observer modes)
- Time on page & Active time
- Scroll back up detection
- Focus/blur events
- Last engaged section
- CTA exposure
- Reading intent
- Content stats (word count, read length)
- Content type & tag density
- Hover intent
- Video progress (YouTube, Vimeo, Wistia, HTML5)
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| E-commerce |
- Add to cart (all WooCommerce modes)
- Remove from cart (clicks, AJAX, fetch, DOM)
- Cart updates & thresholds (e.g. high value)
- View cart (deduped, all items)
- Begin checkout (once per session)
- Checkout progress (shipping, payment, review)
- Purchase (DOM & JSON order capture)
- Transaction IDs
- Item metadata: ID, name, brand, category, variant, price, quantity, currency, SKU, list context
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| Likely Intent & Visitor Stage |
- Likely intent classification (skimmer, shopper, purchaser, etc.)
- Intent Score (0–100, engagement + ecommerce weighted)
- Session profiling (visits, engagement, CTAs, forms, videos)
- Sticky stage persistence
- Cross-tab sync
- Stage reset events
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| Consent & Compliance |
- CMP detection: CookieYes (Free and paid), Cookiebot, OneTrust
- Google Consent Mode v2 support
- IAB TCF v2.2 compliance
- “Track if no CMP” fallback
- dataLayerBlocked flag
- Consent events pushed to dataLayer
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| Pixels & Ads |
- Unified Pixel Manager
- Google Ads, Meta, TikTok, LinkedIn, Pinterest, X (Twitter)
- Dual Pixel Mode
- Pixel readiness detection
- JSON event-to-pixel mapping
- Per-platform toggle & selective wiring
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| Form Tracking |
- Field start & completion events
- Form submission events
- Built-in support for Gravity Forms, CF7, WPForms, Elementor, HubSpot, Marketo
- Debug overlay shows which forms are detected.
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| GTM Exporter |
- One-click GTM JSON export
- Auto-built triggers, tags, variables
- JSON preview, clipboard copy, TXT/CSV/JSON download
- Export history tracking & viewer
- Export summary with event breakdown
- Premium enrichments (product metadata, hashed IDs, advanced triggers)
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| Debugging & QA |
- Debug Overlay (draggable, dockable, admin-only)
- Event feed with collapsible payloads
- Copy-to-clipboard
- Pixel readiness indicators
- Intent panel (score, stage, signals)
- Checkout visualization
- Event simulator (form, CTA, ecommerce)
- Toast notifications
- Console log modes (Off, Minimal, Full)
- CMP detection notice in WP Admin
- Soft warnings (duplicates, missing hash, no CMP)
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| Architecture & Extensibility |
- SPA/virtual page support
- Event deduplication utilities
- Premium gating
- Safe JSON utilities
- UTM enrichment into GA4 user_properties
- Debug Mode (shows console messages in console)
- Debug-safe fallbacks (retry logic, throttling)
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